Our story started in Nepal with a mission to bring the joy of handmade clothing. We decided to exclusively work with small businesses that have high ethical standards and produce handmade apparels using traditional craftsmanship. And we will continue to do so in the future. Read why and how we started our journey in Nepal here.
Then why Mongolia?
We as a brand have evolved over the years. Our evolution has always been and always will be driven by the goal to become more sustainable. One of the decisions we made was to shift our focus from over-saturated mainstream fibers like merino and cashmere to alternate and undiscovered luxury fibers like: yak and camel wool. We also wanted to reduce carbon footprint by going local - keep the actual knitting/weaving as geographically close as possible to the origin of raw materials and if possible fully the contain supply chain in a single country. This was simply not possible in Nepal as sadly yak or camel wool are not very popular among factories in Nepal.
Locally made in Mongolia
After a lot of search we finally settled for Mongolia. We found a supplier who shares similar values as us and meets our high standards and sourcing yak and camel wool products from Mongolia also meets our goal to go local. Read more about our partners here. When we say that our yak and camel wool products are locally made in Mongolia we mean it. Everything i.e. all the phases of supply chain, from the collection of yak/camel down to sorting, washing, de-hairing, spinning and knitting/weaving happens in Mongolia and our supplier is directly engaged in all these phases. This helps us to not only ensure that our yak and camel wool products are traceable and of the highest quality but also environmentally and socially conscious. Read more about our yak wool here.
Myths and some fun facts about Mongolia
- Mongolia is in China - Not true. Mongolia is not the same as "inner Mongolia" which is an autonomous region in China. Mongolia as a country is “outer Mongolia”.
- All Mongolians are nomads - Not true. Mongolia has a population of 3 millions and only 25 to 40 % of them live as nomadic herders.
- Mongolia has the world’s second-largest yak population (around 1 million yaks) in the world after China.
- Two humped Bactrian camels (endangered) are native to Mongolia. Our camel wool products are made using baby Bactrian camel wool. In Mongolia, baby camels are designated as either "Botog" (up to one year old) or "Torom" (between one and two years old). We only use down from "Toroms" as infant "Botogs" are vulnerable.
- Yak festival - There is an annual Yak festival to promote yak culture, showcase lives of Mongolian yak herders and promote yak products (over 60 types of dairy products are made from yak milk). This festival is organized in Orkhon River Valley which is a UNESCO world cultural heritage site.
- Camel Festival - There is also an annual camel festival every winter that showcases lives of Mongolian camel herders. This festival was first organized in 1997 with a mission to protect and increase the population of endangered Bactrian camels. This has worked quite well and a 2015 Mongolian government statistic showed that the camel population had doubled (current population - roughly half a million).